The power of nature
Woad tells about color, nature and magic. Alessandra loves every shade of it and she tells about it with eyes full of amazement. Here's the video:
Why woad
Guado Urbino is the first Italian company choosing woad only. We're located in the territory where woad has been grown and harvested for four hundred years. We are passionate about its historical charm and symbology.
We love every shade of it!
Our fashion accessories are conceived, designed and crafted in Italy
All products are made with competence, passion and respect for the environment.
We refuse all use of chemicals and embrace sustainability, enclosed in 100% Italian fabrics and craftmanship.
Woad: History of a natural color
There's some kind of magic in rediscovering something that belongs to the past, and that is no longer part of our present.
Make yourself comfortable and discover a story you will remember forever.
Our products bear the name of women of Urbino during the Renaissance
We were inspired by the women of the Renaissance, who lived in Urbino at the time when woad was most used. The women we are telling about were born in the Duchy and played a marginal but important role in history. They lived between beauty, art, poetry and nature, remaining unforgettable for their roles: a mother, a daughter, a witch, a courtesan and a literate.
